As the world constantly evolves, keeping up with the latest technologies becomes increasingly crucial. Businesses must decide how to use new technology most effectively to be competitive as the fourth industrial revolution approaches.
Artificial intelligence (AI) is one of the most often discussed subjects in the technology field.
Artificial intelligence (AI) is now widely used in marketing. Companies of all sizes, large and small, use the best AI marketing tools for advertising their brands and enterprises.
Using AI-powered marketing tools should be a component of your business strategy if you’re a blogger, e-commerce firm owner, or affiliate marketer. You may use it to run and put together an efficient marketing plan that will help you achieve your goals more quickly.
Why are AI tools Important for Your Business?
AI may be very beneficial to organizations in a variety of areas, including marketing, human resources, and customer service. Technology may assist by automating procedures and tasks, enhancing decision-making, and enhancing customer interactions.
Let’s explore some advantages of implementing AI tools in your company.
Increase Revenue: AI marketing tools may assist sales teams by automatically creating prospect and lead lists and suggesting upselling and cross-selling opportunities.
AI can aid financial planning and forecasting by providing insights into patterns and consumer behavior. You may also use it to make smarter investment decisions.
Business Scalability: As your company expands, you’ll need to figure out how to scale it successfully. Processes and procedures can be automated to save time and resources for more critical duties.
AI tools may also assist you in making better decisions by offering data-driven insights and suggestions. You may efficiently and swiftly grow your organization by utilizing AI’s power.
Reduce Human Mistakes: By offering data-based predictive analytics and suggestions, AI tools may assist in reducing human error.
If a machine-learning algorithm notices that a specific user frequently commits a mistake, it might suggest an alternative course to prevent it. AI can also automate operations like data input prone to human mistakes.
Effective Management: AI tools may make your company run more smoothly by giving you accurate and recent data on your clients, rivals, and industry trends. You are offering insights that can enhance decision-making, streamline procedures, and aids in managing your company’s operations.
Cost savings: Companies constantly seek methods to reduce expenses and boost productivity. There is no denying that using AI technologies may reduce costs. Businesses can reduce labor expenses by automating procedures and activities.
The amount it can save is a subject of heated controversy. Depending on the expert, AI might result in billions of dollars in savings or considerably lesser savings. But there’s no denying that AI can help firms cut costs.
What is AI Marketing Tools?
“AI marketing tools” refers to software or a platform that makes automated choices using artificial intelligence.
These choices are supported by information gathered, examined, and evaluated in light of market trends. The objective is to create a marketing plan that foresees the buyer’s subsequent action.
Without the involvement of a real person, everything is completed in real-time. This lightning-quick ability to make automatic judgments makes AI marketing tools for businesses so powerful.
Top 12 AI Marketing Tools to Boost Your Business:
If you want to implement AI Marketing tools into your organization’s marketing strategies, numerous AI marketing tools can help you do it efficiently.
1. Phrasee
Good for identifying and creating powerful ad content
An AI tool called Phrasee specializes in “brand language optimization.” This AI-powered marketing technology increases the brand language utilized by businesses in their copy to achieve their goals.
Using a natural language generating system and a machine learning algorithm, it can create copy for emails, Instagram, Facebook, or even push alerts. The result is effective, human-sounding text that adheres to the brand.
2. Optimove
Optimove, a customer data platform, collects data from several platforms using AI-powered marketing capabilities to give a unified picture of all information on a single dashboard.
It enables companies to review or exchange information rapidly and choose marketing tactics.
3. SEMrush
Position monitoring enables you to view your position for specific keywords.
The Swiss Army knife of SEO tools is SEMrush. You may run SEO, content marketing campaigns, social media marketing, PPC, analytics, and more with the help of its whole suite.
Its location tracker is one of its best features. Businesses may use it to monitor how they compare to competing websites regarding keyword rankings. Even in Google’s organic or paid results, you can see how your website compares to the top 100 websites.
Its Content Marketing Toolkit is another excellent feature. Users may use it to do subject searches to see what’s popular and build content marketing strategies from that information.
4. Humantic AI
Using the technology to help salespeople build relationships with prospects, humantic AI can accurately predict human behavior. Reaching revenue goals becomes much easier when you have prospect information on your side.
Humantic helps entrepreneurs and salespeople establish enduring relationships that provide knowledge about prospects, their preferences, and what to say and what not to say.
5. HubSpot CRM
HubSpot CRM is a cloud-based system driven by AI that enables sales and marketing teams to collaborate to expand their company.
You can keep track of all your contacts, deals, and tasks in one location with HubSpot CRM. By doing this, you increase your sales and keep your clients satisfied. Win-Win.
Although there are several benefits to using HubSpot CRM, some of the more common ones include
- Simple tracking of your contacts & their communications with your business.
- A thorough understanding of your sales funnel.
- Connectivity with other HubSpot products.
- Use workflows to automate repetitive processes.
- Access to current information and effective reporting.
6. Seventh Sense
Campaign optimization for email marketing
Seventh Sense, an AI email marketing campaign tool, ensures that your communications are sent to each consumer at the appropriate moment.
Since customers will be viewing their emails at the most advantageous moment, thanks to this customized service, marketers may interact with their audience more effectively. The intelligent platform also aids in boosting email deliverability, which raises the sender rating.
This is a crucial characteristic for businesses that send hundreds or thousands of emails weekly. Only Marketo and Hubspot are intended to function with Seventh Sense.
7. Grammarly
Excellent grammar and spelling checker
One of the finest free marketing tools for any business is Grammarly. Businesses can ensure their written content is polished and professional by double-checking it on this robust AI content marketing platform.
It has a very precise AI that instantly evaluates internet grammar and spelling. However, you can also add it to Google Chrome as an extension. The Premium and Business packages offer more robust features, including tone, clarity, and style checks.
8. MarketMuse
Production and optimization of long-form content, SEO
MarketMuse takes pleasure in utilizing AI in all of its offerings. The program is intended for companies that require assistance in creating optimal long-form content, such as emails, sales letters, landing sites, or articles.
A Deep AI marketing tools study, is first conducted to learn more about the subject. Then, to assist users in beginning the copy, it generates a first draught depending on the selected subject.
KPIs and a content brief that serves as a guide are also included. Users may modify the content using the built-in editor to conform to the AI’s suggestions.
9. Jasper.ai
Automates the process of content marketing
Jasper, formerly known as Conversion.ai, is a sophisticated AI marketing solution designed to produce high-quality social media posts, emails, landing sites, articles, and emails.
The GPT3 model created by OpenAI is used by this program to produce writing that sounds human. Additionally, it has built-in templates for the Before-After-Bridge Framework, Feature to Benefit, AIDA, and PAS.
When you submit your brand name or product, a copy will be generated for you. Using this potent AI, online stores can also create product descriptions. With the press of a mouse, it can create titles and meta descriptions, as well as bullet points or descriptions for Amazon products.
10. Chatfuel
24/7 customer service, simple drag-and-drop builder
One of the most popular chatbots in AI marketing tools is Chatfuel. It helps automate FAQs and qualify leads before sending them to a live salesperson if they are prepared to purchase.
Additionally, it offers connectors with several other programs, including Calendly, Shopify, and Google Sheets. They also provide an API in case your system requires a bespoke integration.
11. ManyChat
Keeps track of email and phone numbers
Manychat has established itself as a key player in AI chatbots. It is simple to use and intelligently made for marketing and sales. ManyChat primarily focuses on Facebook Messenger.
However, they do support Instagram Direct. Users of the AI Marketing tools may put up a bot in as little as 20 minutes without any programming experience.
12. Frase.io
Software for content insight
You can develop SEO-optimized content more effectively and quickly using Frase.io. Frase compares and gathers information from the most popular websites using the same term as soon as you input a topic.
This artificial intelligence marketing tool then produces an SEO-friendly framework, allowing you to compose content that will appear higher in search results.
Frase will grade your work as you produce it. The greater your score, the higher your content will rank compared to rival websites.
Why Use AI Marketing Tools?
Speed is the main factor driving the need for AI marketing tools in every industry. Huge amounts of data from platforms like social media, email, and the Web are processed by AI technology.
Additionally, it fills the gap between the data and practical suggestions you can use to enhance your marketing and sales efforts.
How Can Artificial Intelligence (AI) Be Used in Marketing?
There are endless applications for using the best AI marketing tools for your company, from producing content to enhancing customer experience to projecting sales. Here are some recommendations:
1. Content generation
Content is the key engine of digital marketing. Without it, firms would struggle to convince people to purchase their products.
Writing and producing material might take many hours every day. Marketers need to organize their goals, create the content, edit it, and then release it at the ideal time for maximum impact.
AI marketing tools can help in this area by speeding up the content creation process. Numerous social media marketing tools may automate messages or raise interaction.
2. Automated Email marketing campaigns
With the best AI email marketing tools, businesses can quickly and effectively produce compelling emails that maintain consumer engagement and brand relationships.
Sending emails is one of the most boring marketing tasks. Using an AI tool, businesses may spend less time finding, generating, and testing email content.
3. Chatbots
An AI chatbot may nurture a lead. If correctly set up, a chatbot may enhance customer service. These bots can react to frequent questions concerning the cost or accessibility of a good or service.
If more complicated solutions are required, a customer service person can be called. Additionally, chatbots ensure that your clients won’t feel forgotten when contacting you.
4. Control dynamic pricing
Dynamic pricing is the process of adjusting the price of a product or service in response to the market’s situation and the availability or demand for the product or service.
With this pricing strategy, businesses may change their rates daily, enabling AI-powered solutions to boost profitability. The best examples of dynamic pricing are airline and hotel booking websites, where prices change according to supply and demand.
5. Forecasting sales
Businesses that want to succeed must set revenue goals and discover ways to ensure they are met during their campaigns. With AI marketing solutions, marketers can analyze and forecast possible sales based on customer data and past purchase trends.
Using this predictive intelligence, businesses may estimate which goods will be the most popular, how much to stock to avoid inventory issues, or which products need more advertising.
Conclusion
AI marketing tools & machine learning are nothing new. Businesses have long depended on technology to update their operating processes and obtain insightful data to increase sales.
However, in today’s increasingly digital environment, adopting the best AI marketing tools is considered a need rather than a luxury. Businesses must embrace AI marketing technologies to create an enduring, forward-thinking brand.
