Do you want to expand your freelancing business? Find out why a website is important for your freelance business and how to build one.
Many independent contractors believe they no longer require a website in front of the numerous online freelance platforms. Instead, they would choose to work on gigs. A personal website’s creation and maintenance are essentially unpaid tasks.
Although creating a website may seem time-consuming, having one has several benefits. Don’t completely disregard the concept. Before making a choice, at the very least, educate yourself on the advantages of a personal website for your freelance work.
Top 8 Reasons Why you Need a Website for Freelance Business:
Do you work as a freelancer because you enjoy the flexibility it offers? Setting your schedule, working on projects that interest you, and even better, being able to do your work from wherever you choose.
Well, more and more people are adopting this way of life. New freelancers are becoming more prevalent every day. This indicates that there is increasing rivalry. I’m not trying to terrify you; this is just the truth.
Now is the time for the seasoned freelancer (i.e., you) to separate from the crowd and demonstrate your value to the market. It’s time to assess your level of visibility.
Are you known to your intended audience? Are they aware of your location? What distinguishes you from the competition? A portfolio on your website is the best way to present your previous work.
Although there are several options to thrive online, how you position yourself as a freelance business person will influence how far you advance. Positioning oneself as the go-to freelancer for top-notch services should be your priority.
We consider a freelancing website to be necessary to do this. Here are the top 8 reasons to start right away:
1. Stand out professionally
Having a personal website helps you stand out from the crowd. Most new freelancers can set up an account on Fiverr in a matter of minutes, but launching and sustaining an active website has higher entrance requirements. Not everybody can start a website from scratch.
Avoid releasing templates as is if you want your website to seem more professional. Many of the layouts created by the millions of web admins that utilize builders like WordPress or GoDaddy are similar. Adopting preset designs without question will make you appear generic.
Only use templates as inspiration. Ultimately, make an effort to produce original web pages with compelling copy, unique graphics, and customized layouts. Even just a few new page components have a significant impact.
2. Website increase the visibility of your freelance business
Prospects won’t type your name into Google with perfect precision. They’ll probably search for the service they require and browse the top results on SERPs. Try looking up the freelancing service you provide.
Most of the sites on the first few pages will be personal and commercial websites; neither social media profiles nor freelance websites will be there. Without a website, you won’t be found. A personal website does not guarantee visibility.
But your site pages may start ranking with the correct SEO tactics, social media promotion, and paid advertising. Moreover, having direct clients is fantastic since you can charge more money and don’t have to compete for tasks like you would if you used freelancing job sites.
3. Websites look better than resumes
Stop offering your clients links to samples on Google Drive. There is no longer a need for drab portfolios with the availability of picture editors and website builders. Doing this makes you risk coming out as unprofessional and lagging behind rival businesses.
On the other hand, showing them examples of your work on a personal website gives them the idea that you are a seasoned independent contractor. A website takes a lot of work to launch.
More clients will engage you if you can provide unquestionable evidence that you can design eye-catching layouts, produce convincing text, and register a domain.
Avoid compiling a dull list of your example works. Simple design tricks like selecting elegant font styles, adding unique photographs, and verifying colour contrasts for readability will improve the appearance of your portfolio.
4. Your Website Conveys Your Voice and Branding
A decent website establishes your freelance business. It communicates your brand’s message, provides clients with a glimpse into how you operate, and highlights your competence. A simple visit to your website will reveal a lot about you to potential clients.
Your site’s design, language, and images must reflect your voice for a favourable and long-lasting impression. Invest in your artistic talent. Even apparently unimportant website components influence your overall message.
Your website visitors will probably leave if it has dull colour schemes, ugly layouts, spammy content, and generic stock photos.
5. Show expertise through blogs
One guaranteed approach to having a never-ending library of work samples is to run a blog. Running a blog does not need being a writer or photographer. Anyone can operate a blog. No matter what sector you work in, use your website to keep a blog updated so you can highlight your abilities.
Consider starting a blog on a subject or issue you know about to showcase your expertise to readers interested in your sector and possible clients. You don’t need to be a Pulitzer Prize-winning author to start a blog, but it is a fantastic method to demonstrate your skills to potential customers.
The bulk of clients for many successful freelancers originate from their blogs. Simply put, that is how crucial your freelancing website is!
6. Use the Newsletter to generate leads
Quit purchasing email lists. Contacting random people who probably won’t suit your target customer persona will waste your time and resources.
Cold phoning is a discredited sales strategy. Rather than buying cold leads, create a list of interested prospects using the data-gathering forms on your website. Request contact information from your website visitors in exchange for a free e-book or consultation.
Even if you don’t immediately generate many leads, you can be confident that most of them will be enthusiastic about your freelance business. They made contact with you directly. Less work is required to convert warm leads who know what you do than to get cold leads to read your email.
7. A website helps grow your freelance business
A website expands your options for freelance business expansion. You don’t have to rely solely on sites to find freelance work. You may increase traffic, create leads, and draw in more customers by advertising, promotion, social media campaigns, email marketing, etc.
More opportunities increase the likelihood of attracting more clients, which generates more revenue and, ultimately, a life of well-deserved independence. You might not accomplish all this right away while your firm is just starting, but it is possible as it develops.
8. Websites Serve as Another Income Source
Although marketing your freelance business is the main goal of your website, it may also assist you in generating additional cash. Website monetization may be done in a variety of ways. Some techniques might pay thousands depending on your web pages’ daily traffic.
Let’s suppose, for illustration, that you register for Google AdSense. The programme pays you for enabling its affiliate businesses and marketers to place advertisements on your website.
Most bloggers estimate you’ll make $2 to $5 for every 1,000 views. However, the payment for clicks, impressions, and page views varies. According to the Google AdSense Calculator, a website specializing in technology and electronics may earn about $5,508 per month if you add all these interactions.
Additionally, you may monetize your website by:
- Affiliate marketing
- product reviews
- Skimlinks
- sponsored articles
- text-based links
Feel free to look into these sources of income. Just be careful not to over-advertise your website, or visitors may find it difficult to load new web pages.
Boost Freelance Business with a Professional Website
To be a more successful freelance business person, make the most of your website. You’ll appear more reliable if you have a professional website that displays your services, portfolio, sample work, testimonials, and pricing. Start with social media promotions to increase traffic.
Once you have enough blogs and landing sites for prospects to browse, consider paid advertising campaigns. Despite the advantages of having a personal website, avoid devoting too much effort to its creation and upkeep.
Your website will generate new business. You’ll be in charge of making them become paid tasks, though. Use site builders to simplify and expedite upkeep so you can spend more time conversing with prospects and completing deliverables.
