There are over a billion reasons why your business needs a Facebook Page. With almost every target market and millions of people offering your best Facebook customer profile, you’re leaving money on the table if you don’t have a Facebook Page for your business.
If you do business online or look forward to doing business online, you must need a Facebook page. There is no single platform, and it’s best to reach an unlimited audience of highly targeted users anywhere.
There are many reasons you should need a Facebook Page, but I have the top 10 reasons you should start a Facebook Page right away. If you do not use Facebook for your business, here are 10 reasons why you are making a big mistake.
Why you Need a Facebook page
1. Branding & Identity
Let’s face it, Facebook is the most extensive social network, and if you have an online business, you should have a presence on Facebook too. It’s almost a confirmation that you are a legitimate company. It helps identify you as a business entity and creates a channel between you and your (public) potential customers. Plus, the incredible influence of Facebook helps you take a broader approach to your identity and creates an additional channel beyond your website, giving you and your business greater visibility.
2. Business Location and Map
Having your website on your Facebook business page will make it easier for users to tag your business when they post about you and know where they will find you when visiting your physical locations. When fans view your Facebook card, they will also see information such as their exact address, phone number, hours of operation, ability to chat with you, and your site. Under the map is also a brief description of your business and its purpose.
3. Call-to-Action
You need to create a solid call to action CTA at the top of your Facebook business page and in your Facebook ads. This activity request can be presented on your page in many ways, for example:
- Buy now
- Click for more information
- Register
- Learn more
Motivation for action on your Facebook Page may not directly generate potential customers or direct customers to your site, but it equates to a click-through rate.
4. Photos and Videos
One of the best ways to get your audience’s attention is good media articles! When your followers browse their news feed, they will see a post after a text, and after a while, they may not see or read the text. If you post images and videos to your page, your followers will stop and take a second look at your content.
Some examples of media you can post on your pages:
- Before and after photos
- Limited time or specialty products
- Time-lapse videos of tutorials or large projects
- Customer testimonials
5. Facebook Advertising
Facebook ads later increase the visibility and how far the user’s reach can go. You can choose who will see your ads based on location and interests. Because you can choose who sees you, your business reaches a relevant audience and delivers accurate results.
6. Build a huge email list
Getting people on your “Like” page isn’t enough to give your business a sustainable path to long-term success. Innovative companies collect emails from Facebook fans to connect with their community outside of Facebook. Most companies do this through contests, awards, and newsletters.
7. Lower your marketing expenses
Starting a Facebook business page will only cost you $ 0. Sure, you can pay a graphic designer to design a profile photo and a cover photo, but it’s not necessary. Using the images you take of your business is excellent and, in some cases, better than a creative image by a designer.
What I mean is that it does not cost you anything to start a website until you start paying for ads to bring people you like to the site, increase your posts, and post sponsored stories, and that is exactly what you need to do with your side. Compared to traditional print, radio, or TV ads, Facebook ads are relatively inexpensive and 1,000 times more targeted. Many case studies of companies that use Facebook Like Ads and other types of ads to drive business results.
8. Gain insights into your audience
Facebook Insights is provided on Facebook business pages because they are easy to understand even for non-professionals and provide excellent information for entrepreneurs.
On the preview page, you can see at a glance:
- Page Views
- Post Reach (not too shabby, right?)
- New Page Likes
- and much more
You can search in the left bar and find out how specific jobs are doing, fan demographics, and more. And you can upload your information to know more. But most of you don’t have to worry about that.
Controlled results are usually sufficient. Compare that to an ad in your local newspaper. Get comparable stats on how many people visited your store/website based on your ad? No chance.
9. Increase your website traffic
Smart business owners use their Facebook page to increase traffic to their sites. If you only do your Facebook posts, you won’t achieve many business goals. You’re just an entertainer. Then use link posting to get more traffic to your site. The good thing about linked posts is that Facebook creates a pretty big picture. On the Job Planner page, you will see that we post links to blog posts 2-3 times a day and mix up 2-3 light posts to get people talking.
Likes, comments, and notifications are lower on linked posts, and this is good because our goal is to get more traffic to these posts without dealing with Facebook. At the bottom of the page, a Facebook page will significantly increase traffic to your website if you use the correct placement strategies.
10. Spy on your competitors
Exciting news on Facebook pages allows companies to spy on their competitors. That doesn’t mean you can look over your shoulder and see their sales announcements or results, but it’s a great way to see how others are performing on Facebook near you and your site.
