Shopping on TikTok happened normally prior to August 2021. Creators referred to products on their feeds, and viewers cleaned out eCommerce sites and local retailers.
With the launch of TikTok Shopping, TikTok has officially partnered with Shopify. You can finally shop within the app and find products quickly and easily using the long-awaited social commerce experience. Buying anything on TikTok doesn’t need you to exit the app.
What is a TikTok shop?
A TikTok Shop is a place to buy things that you can reach right from the TikTok platform. It lets merchants, brands, and producers sell and show off their goods right on TikTok. Videos in the feed, LIVEs, and a product display tab are all ways for sellers and makers to sell their goods.
Can anyone use TikTok Shopping?
You can access TikTok shopping if you belong to one of the following categories:
- Sellers
- Creators
- Partners and Affiliates
To become a Seller, you need to be located in one of the regions, including the UK, Chinese mainland, Hong Kong, or Indonesia. Also, you will be required to provide a phone number from the region, a certificate of incorporation for your business, and identification to prove your location. These requirements are in place to ensure a fair and safe marketplace for all our users.
If you’re a creator, your account needs to be in good standing, and you must have at least
- 1,000 followers
- 50,000 video views in the last 28 days
- Be 18 years old
- And have posted a video in the past 28 days
Please note that if you wish to become a Partner, you must have a registered business in one of the specified countries:
- China
- Indonesia
- Italy
- Malaysia
- Philippines
- Singapore
- Thailand
- Turkey
- UK
- Vietnam
On the other hand, if you want to be an Affiliate, you must be registered as a TikTok Shop seller from one of these countries:
- United Kingdom
- Chinese mainland
- Hong Kong SAR Seller (cross-border only)
- Indonesia
- Malaysia
- Thailand
- Vietnam
- Philippines
- Singapore
If you meet all the requirements, you can submit an application through TikTok Shop Creator.
Let me know if you have any further questions or concerns.
How to Set Up a TikTok Shop
TikTok Shopping is an amazing feature that enables you to showcase and market your products directly within the app without the need to redirect your customers to any external website. In order to ensure that your TikTok shop is all set for success, you must follow the right steps to set it up correctly.
If you’re interested in creating your online store on TikTok, then you’re probably a seller looking to expand your business. To get started, you can visit the TikTok Seller Center & sign up as a seller.
Once you’ve completed the registration process and uploaded all the necessary documents, you can begin adding your products and linking your bank account. Congratulations, you’re now officially a TikTok merchant!
As a seller, you’ll have access to the Seller Center, where you can manage your store, inventory, orders, creator partnerships, promotions, and customer service. You can also continue to add new products to your shop as your business grows.
With the Seller Center, you’ll have all the tools you need to manage and grow your TikTok Shop on the platform.
5 Easy Ways to Start Selling on TikTok Shop
You can learn more than just how to sell on Instagram and Facebook. TikTok is also an easy-to-use tool for starters that makes it simple for new businesses to run. So, what are some good ways to sell things on TikTok? Let’s do what’s written below.
Switch to a business account.
Making a business account is the first thing you need to do to sell things on the TikTok Shop. To do it, go to the TikTok Shop Seller page. Click “Sign Up with a TikTok Account” if you already have a TikTok account.
On the other hand, if you don’t already have a TikTok account, you can create one right on this page by entering your personal information, such as your phone number, email address, and password. After that, click “Submit” and do what it says.
Complete and verify your Sales Account Information.
Once you’ve signed up for the TikTok Shop and been approved, the next step in selling on TikTok is to complete your account information, including addresses, phone numbers, email addresses, bank accounts, and more.
If so, fill out your personal information in the “Verify Documents” area on the home page to confirm your account. Choose whether you want to make an individual or a business account. Then, share a KTP photo that is no bigger than 10 MB. Make sure the information you send is right before you upload it because it can’t be changed after it has been sent.
Add your selling items to the Tiktok Shop.
Once your TikTok Shop account has been successfully verified, you can start adding your selling products to it by following these steps:
- Enter the TikTok Seller Shop Center.
- Make sure that the product you want to upload is not a prohibited item or violates TikTok’s policies.
- Scroll down to click on ‘Add First Product’ and select ‘Upload Now’.
- Enter the details of your product, including its name, dimensions, weight, color, and so on.
- Choose a product category and add a brand name, if applicable.
- Upload at least three and a maximum of nine high-resolution photos that clearly show the product details with dimensions of 1:1.
- If you have a product video, upload it.
- Add different variations such as size and other options.
- Double-check everything and then hit ‘Publish’.
Make Interesting Content to Reach a Wide Range of Audiences
To successfully sell on TikTok, it is crucial to create unique content that can grab the attention of a large audience. It is recommended to create content that can be included in the “For You Page” (FYP), which can help increase the visibility of your content and potentially attract more customers.
Give Attractive Promos
To effectively sell on TikTok, it’s crucial to implement a strong marketing strategy. One way to do this is by offering appealing promotions like discounts, buy-one-get-one deals, and other enticing offers. Additionally, you can leverage other promotional tactics to boost your sales further. Consider implementing the following promotional ideas to maximize your results.
