The scope of digital marketing & SEO is booming in Pakistan. The online business, e-commerce, and I.T industry are growing like a fire. People in Pakistan started showing their interest in the digital industry after realizing its long-lasting results and career stability. According to an annual report in 2020, Pakistani E-commerce has successfully contributed around $1b to the economy of Pakistan, and this contribution made it more than admirable.
After seeing the potential and growth of e-commerce, digital marketing, SEO & I.T industry in Pakistan various multinational companies just like, “Alibaba” is also confidently stepping into Pakistan’s digital marketplace. Moreover, the digital industry is positively contributing to around 42% of Pakistan’s annual GDP.
With every passing day, the traffic in the digital market is increasing and this increase in demand is pushing businesses to increase their digital visibility. Without any second thought, the scope of digital marketing or SEO in Pakistan is increasing and becoming the most demanding and highly paid service in 2022.
Why Businesses should adopt Digital Marketing?
This is the right time to start digitally. We are living in 2022, a fully technology-oriented era, and digital revolutions are changing the perspective of physical markets and business. Digital marketing is bringing a number of solutions that has the potential and power to grow your business with minimum effort.
The time is gone when you have to advertise and market your business in newspapers of any physical form, this is the time when every business has to adopt digital marketing techniques in order to get desired results in less time.
Digital marketing, Search Engine Marketing, media marketing & PPC are capable to take your business to the whole next level. Digital marketing has made things much easier for all scales and the nature of business. The entire world is proudly adopting this technology and growing their business the way that they ever dream.
Same in Pakistan, almost 70% of the industry has started their digital visibility and positively adopted all the digital marketing techniques that bring a big change in their business.
Scope of digital marketing in Pakistan.
Digital Marketing has become an essential element for various businesses in Pakistan. It has proven potential, and doing it in the right way can never harm your business. Carrying out digital marketing appropriately can boost and sustain your business.
The scope of digital marketing in Pakistan is dramatically increasing every day. As a digital marketing expert, you can easily earn a handsome amount and grow your career in the way that you always dreamed of.
People in Pakistan are learning digital marketing and taking this profession as their full-time job. Digital marketing as a freelancer has a huge scope, so it all depends on you, whether you want to work as a digital marketing freelancer or a full-time employee.
Digital marketing jobs in Pakistan.
Rising job opportunities are increasing the scope and hype of digital marketing in Pakistan. Expert digital marketing professionals easily earn 10 times more than those who work in other fields. These days, digital marketing is in high demand as every business is planning and working to shift its business digitally, and it definitely needs a digital marketing expert to work for it.
Every day, we see the latest job postings on LinkedIn, Facebook, and Instagram for digital marketing and SEO experts. As a fresher or experienced digital marketer, you can easily find your dream job with some effort.
What are the advantages of digital marketing as a career or business?
- Bring more business opportunities
- Related Informative Ad Campaign
- Gives Higher User Engagement
- Improved Content Strategy in Marketing
- Virtual Connectivity with Your Audience
The current scope of SEO in Pakistan.
Search engines are the easiest and best way to find anything on the internet search engine. To achieve a top ranking of your blog or website on search engine result pages, SEO means a search engine optimization technique is smartly used. SEO is a powerful technique that is frequently used to get a higher or top ranking in search engines and boost organic traffic on the target website.
In simple words, SEO is mainly used to maximize a website’s visibility on all search engines. Google is considered one of the most demanding and famous search engines in the world. This is the reason that most SEO practices in Pakistan mainly focus on the Google search engine to get a higher ranking.
If the website does not have good organic traffic from Google, this clearly means that the specific website is not properly and fully optimized. That’s why every website owner must hire an SEO expert who can help drive maximum traffic on the website. With the growing knowledge and. The hype, value, and demand for an SEO specialist in Pakistan are increasing every day.
Moreover, SEO plays a very important role in boosting website traffic, stability, and popularity. However, many content writers and website developers are still unable to fully optimize their websites and are doing it wrong.
When a particular keyword is inserted by any person on the search engine search bar, many websites’ results will be visible that have little or somehow no connection with the specific query that is typed in the search bar. This is just because many websites contain those specific keywords that are not really related to the specific content on their website.
These target keywords are available in the web content and also in headings, taglines, and Meta descriptions. This makes it simpler for them to achieve a high ranking on the search engines but somehow makes it a bit complicated for many searchers to bring the exact information they may require. This is referred to as a “spam” or “black hat “SEO” technique.
As an SEO specialist, it is essential to understand how to drive potential traffic to the website properly, and in a particular region like Pakistan, professional SEO experts have a great understanding and knowledge of this.
Dreamy Future of SEO Specialist in Pakistan.
These days, various website owners are showing much interest in search engine marketing techniques due to rapidly increased knowledge, demand, and awareness about the benefits and potential of SEO. SEO demand is growing every day, and people have started planning to learn and pursue SEO as their career in the digital marketing field. Therefore, the bright future of SEO is very prominent in Pakistan.
The biggest reason for the bright future for SEO experts in Pakistan is its cost, as it is very cheap for many international companies to get the best SEO work done from any Pakistani freelancers or agency, as compared to any western country’s SEO expert. This is the main reason why various countries, like the USA, Australia, the UK, and others, are outsourcing their SEO-based work and giving their tasks and projects to Pakistan.
Moreover, new designers and web developers are highly focused on the need and importance of website marketing, as they really know the worth and importance of SEO for a business and a website. Therefore, the rapid growth in digital businesses and their websites has grown the need and demand for SEO, and Pakistan has started following and incorporating this ultimate benefit in its web developments as well.
In addition to this, the number of SEO experts in Pakistan is increasing because they see it as a good source of income compared to other professions in Pakistan. The pay scale for an SEO specialist in Pakistan ranges from Rs. 50,000 to 150,000 or above, mainly depending on their knowledge, expertise, and experience.
SEO & Digital Marketing professional salary in 2022.
The salary & scope of digital marketing professionals and SEO experts vary according to their experience, skills, knowledge, and capabilities. It all depends on your potential. The more efficient you are, the more likely you will be paid. As an internet user, you can easily earn around 10k, and with some experience, the starting payout can be around 30000 to 40000.
- Newbies’ digital marketer salary ranges from Rs. 30000 to Rs. 40000
- Executive level digital marketer salary: Rs. 45000 – Rs. 60000
- Expert/ analyst professional /managerial: Rs. 75000 – Rs. 100000
In nutshell, the scope of digital marketing or SEO in Pakistan is growing like a fire. This is the right time to invest yourself in learning and practicing these skills. You can earn a good amount by providing these services on any freelancing platform or on any company.
