Whether you sell, regardless of the business you are in … whether you sell online or offline … you can make extra money. Increasing sales or lowering prices will be beneficial … You may have heard of this or you know if you have read a great product (AIDA model).
Designed by American businessman Elias Saint, in 1898, Elmo Lewis wrote a variety of AIDA models to spread the word. Lewis’s instructions are first “to color, to control interest, to motivate” and then “work.” Although written during the domestic sales era, AIDA is pursuing its organization’s advertising and marketing strategy in the 21st century. To ensure your business coverage covers all the basics, look at AIDA as a mental health review.
What is the AIDA Model?
The AIDA model is a performance reference model, a model of attention, interest, emotion, and action that defines a former employee when purchasing or providing services. It is widely used in digital marketing, sales, and public relations.
Hierarchy of the AIDA Model
Steps included in the AIDA model:
- Attention: The first step in marketing or advertising is how to attract customers
- Interest: The market should increase consumer satisfaction once consumers know that a product or service is available.
- Desire: When the consumer is satisfied with a product or service, the goal is to create desire in the consumer, changing his behavior from “like” to “wanting.”
- Action: The main purpose is to determine the recipient of the ad and purchase a product or service.
Therefore, the AIDA model says that Awareness leads to Interest, which leads to Desire, and finally, Action. Let us consider ways to use the AIDA model by looking into each part of the hierarchy.
How to Use the AIDA Model in Business
First introduced in the 19th century, the AIDA model provides long-term guidance for small businesses and the advertising industry. The AIDA Strategy focuses on four aspects of AIDA: attraction, Interest, Desire, and action. Paying attention to all the ingredients called AIDA can make your business successful.
1. Attract Attention and Get Noticed
As an AIDA company, your first challenge is to have a listening ear. You cannot contact a customer unless they know you have a product or service you are selling. Attractive stores can do this in the real world, and online businesses can rely on photos or videos.
2. Generate and Maintain Interest
Hearing loss will be immediately due to the presence of additional toxins. It may be interesting to hear a bright picture on your site, but it is not. Think about what the customer wants, provide important information or details to make it interesting.
3. Create Desire for Your Product or Service
When you are satisfied, you must identify the customers who want your products or use your services. The suffixes are just as effective; they tell people how valuable your product is and include ideas such as buzz or celebrity popularity.
4. Get the Consumer to Take Action
For advertising to be successful in the long run, consumers need to take action and buy or ask for more information. Of course, you have to go to this store and buy it. For site visitors, this means subscribing to an online newsletter, interacting with a customer through a dealer, or shopping online.
