Mobile marketing has become an integral strategy for engaging consumers through handheld devices. Keeping pace with the latest mobile marketing trends is crucial for effectively reaching the active target audience. This article explores the top 10 mobile marketing trends in 2023, offering insights into how these trends can elevate marketing strategies and enhance brand presence.
What is mobile marketing?
Mobile marketing is the process of reaching consumers through mobile devices. When developing an effective mobile marketing strategy, it is essential to follow the latest trends to reach your target audience where they are most active.
Top 10 Mobile Marketing Trends in 2023
1. Mobile Commerce
If you use a smartphone, you’ve probably encountered a mobile trading company. Mobile commerce involves buying and selling goods and services through mobile devices. It is commonly found on digital shopping platforms like Amazon, eBay, and Shopify, but it can also be done through social media. This phenomenon is called social commerce and is a subset of mobile commerce.
While m-commerce has existed for some time, the trend took off in the early months of the COVID-19 pandemic, when most brick-and-mortar stores had to close. But now that economies worldwide have reopened, will mobile commerce gain momentum? Based on the continued popularity of mobile shopping, I believe this trend will continue.
Consumers worldwide appreciate the convenience, convenience, and fun of mobile shopping. I see no reason to change anytime soon, especially as the number of mobile users worldwide continues to proliferate. So, if you want your business to grow in value, use the power of mobile commerce to reach and engage more customers.
2. User-Generated Content
User-generated content (UGC) is created by average mobile users, not companies, marketers, or influencers. This includes everything from photos and videos to reviews and blog posts. In a world where business news is broadcast daily, it is increasingly difficult for companies to engage meaningfully with consumers. User-generated content helps brands connect with audiences on a personal level.
Unlike traditional marketing methods, UGC is created by users, and most mobile users find UGC more relevant, authentic, and trustworthy. This is one reason why brands flock to TikTok. Anyone can become a content creator on TikTok, making it an effective platform for discovering user-generated content and connecting with potential customers.
Research shows that nearly 90% of insurers say that user-generated content has a more significant impact on purchase decisions than email marketing and search results. Another study found that 70% of buyers read between one and six reviews before purchasing.
3. Personalization
In the early days of mobile marketing, businesses could send emails or create a mobile website. However, as the use of mobile devices continues to grow, consumers are becoming more innovative and demanding, expecting a personalized experience tailored to their specific needs.
This expectation will likely increase in the coming year as more digital natives are expected among consumers worldwide. I’m talking about Generation Z, or those who grew up with constant access to the internet and mobile devices.
By 2020, Gen Z consumers will account for 40% of global consumers, and it is estimated that by the end of 2022, there will be over 41 million digital shoppers in the US. These consumers expect authentic, personalized experiences that match their values, preferences and interests.
4. Surge of Mobile Video Content Spending and Usage
A recent report revealed that 52.5% of global consumers are watching more content since the COVID-19 pandemic (Adjust, 2021). This frequency is also associated with extended periods (Adjust, 2021). Research has found that millennials watch 94.2 minutes per streaming session (Revolution, 2021). Meanwhile, Gen Z and Baby Boomers watch an average of 87.6 minutes and 65 minutes of streaming video content (Adjust, 2021).
For him, the rise of mobile streaming means more opportunities for video advertising. They can use video ads to reach different age groups. Even today, the older generation watches more than an hour of content at a time. Businesses can use this event to increase brand awareness and recognition.
With its ubiquity, it’s no wonder experts say video is the future of e-commerce. In the last year alone, mobile video ads accounted for more than 70% of video content delivery in the US. This percentage will increase to more than 85% by 2025. The increased spending and consumption of mobile video content is a clear trend to watch this year.
5. Voice Search Growth
Key voice search statistics show that optimization is increasingly relevant to marketing strategies. This is especially true for health and safety concerns in the age of COVID-19, which has put technology in the hands of free people.
Research shows consumers are interested in using acoustic technology to avoid seeds or contamination. Another study found that 72.9% of people used a voice assistant to ask about symptoms of illness. Instead, 45.9% use it for medical information (Voicebot.ai, 2020).
Even before the COVID-19 pandemic, 71% of respondents already used voice typing (PWC, 2018). A majority (86%) also said they would be interested in receiving more or the same number of votes in the future (PWC, 2018). Looking at these figures, we can say that the market is perfect.
6. Visual Search Growth
Another search technology driving mobile marketing trends is visual search. Research has found that 6 out of 10 millennial and Gen Z consumers prefer visual search over any other new technology. Additionally, more than 36% of online shoppers use visual search, and more than half say they find visual information more valuable than text-based information (Business2community, 2021).
Images are the most essential part of a marketing campaign. After all, humans process visual information 60,000 times faster than text. Today we can explore cell phone camera issues. The mobile device will detect and associate the image with the search performed.
The report predicts that this is the future of Google search. The same applies to other tech giants like Snapchat, Instagram and Amazon. In 2022, marketers should pay attention to this trend of optimizing websites for visual search.
7. More Shoppable Posts on social media
Shopper Messages gives customers instant access to their shopping carts. Users can buy directly from the content when they see a product they want. The idea is to get customers to buy as little as possible. For marketers, this means more opportunities for higher conversion rates.
One of the significant social media trends is social media shopping, which allows sellers to shop anytime, anywhere. It is easy for people to buy groceries. It also allows the market to collect more information from consumers.
Instagram is a platform that provides links to shoppable products. The platform is one of the most popular mobile devices globally regarding total user time, with users spending 10.3 hours on the app per month (We Social, 2021). A survey found that 44% of Instagram users use the “Shop” or Purchase tab for weekly shopping (HootSuite, 2022). Although it’s a relatively new concept in e-commerce, shoppable posts can increase traffic and sales. In 2022, we will see more companies adopting this trend.
8. Augmented Reality Shopping
IKEA was one of the first companies to use augmented reality technology to create a more personalized and engaging customer experience. It has apps like IKEA Place and IKEA Foundation AR, which allow shoppers to visualize how a particular piece of furniture will look in their home. It provides a fun and memorable experience and lets buyers choose the size, colour and other features that will satisfy them after the purchase.
This is the power of the product: you can give customers a product experience from the comfort of their homes. With its many benefits, we expect more businesses to follow suit by focusing more on mobile marketing in 2022.
9. Mobile App Integration for Better In-Store Experience
A recent survey found that digital and physical consumers shop through a retailer’s mobile app this holiday season. 48 per cent of global respondents said they would do three-quarters or more of their Christmas shopping, while 47 per cent said they plan to do their shopping via smartphone. In the United States, 64% of consumers use a retail app (Airship, 2021).
By integrating mobile invitations, marketers can kill two birds with one stone. In other words, they will be able to physically and digitally direct traffic. Browsing a retail website is the seconconsumers’ost most popular digital activity consumers Additionally, integrating mobile devices with physical stores makes shopping a memorable experience for customers, which means higher profits.
Marketing should use what consumers wear and their mobile devices when shopping in-store. In addition to static applications that shouldn’t be overlooked, consider the most common digital activities consumers engage in with marketing campaigns.
10. More Data-Heavy Mobile Experiences
The number of people who own smartphones and how much time they spend using mobile devices is increasing. Data shows that mobile phones will account for 55.7 per cent of Internet traffic in 2021, 4.6 per cent increase from 2020 (Social, 2021). Of course, more reliance on mobile phones will lead to more data consumption. Providers must offer high-speed Internet access and wider mobile coverage to meet this growing demand.
The speed and size of mobile devices have changed dramatically in recent years. The average mobile internet speed in 2021 will be 47.20 Mbps, download speed 12.67 Mbps, and latency 36 milliseconds. Mobile download speeds increase 47.5% year-over-year, 5.4% year-over-year and slow 22.2% (Social, 2021). By the end of 2010, the 4G coverage rate will increase to 84%. Global 5G coverage is expected to increase from 5% in 2019 to 17% in 2020 (GSMA, 2021).
But the biggest issue is digital distribution for messaging and management service providers. 93% of people not connected to the Internet live in low- and middle-income countries. 6% of the world’s population lives in areas without mobile networks or broadband access, and 3.4 billion people do not use mobile internet despite living in areas with mobile or broadband coverage. Lack of digital knowledge, skills, and affordability are the main barriers to mobile internet usage (GSMA, 2021).
The Future of Mobile Marketing
It’s time to get a mobile. As we move closer to a future where mobile phones are everywhere, it’s more important than ever that your brand has an effective mobile marketing plan. Consider these trends when designing business marketing campaigns to improve user experience, increase conversion rates, and gain a competitive advantage. But now is the time if you haven’t created a mobile app yet. Contact our app developers for the latest offers and marketing.
Ending Remarks
In conclusion, the dynamic landscape of mobile marketing is characterized by an array of trends reshaping how brands connect with consumers. As the prevalence of mobile devices continues to surge, businesses must adapt to these trends to remain relevant and effective in their marketing strategies. The mobile marketing sphere is evolving rapidly to meet consumers ‘ changing expectations, from the rise of mobile commerce and the power of user-generated content to the demand for personalized experiences and the growth of visual and voice search technologies.
Embracing these trends isn’t just a choice – it’s a necessity. With the accelerated adoption of mobile devices and the increasing reliance on digital experiences, a well-crafted mobile marketing plan can elevate a brand’s presence, enhance engagement, and drive higher conversion rates. As we stand on the precipice of a future where mobile devices are ubiquitous, businesses need to leverage these trends, offering tailored experiences and innovative strategies to stand out in a competitive market. So, whether through mobile commerce, user-generated content, personalization, or any other trend, the future of mobile marketing is now – and it’s ripe with opportunities for those who embrace it.
