Planning for 2023: How to Effectively Improve Your Organic Facebook Marketing

How to Effectively Improve Your Organic Facebook Marketing

Do you want a greater audience for their Facebook posts? Are you curious about the organic Facebook marketing prefers?

Promoting your brand and content, differentiating yourself from rivals, and communicating with the audience are mostly done via social media. Because of this, each post is significant, and you should take full advantage of them all. Here are some suggestions to help you make the most of your efforts.

You may find Facebook-compatible content ideas in this post.

Why Facebook?

Before reading the tips for Organic Facebook Marketing, it’s critical to realize that Facebook is still a successful platform, making it valuable for publishing quality material.

Even though many think it is no longer hip or appealing to a younger audience, it dominated the social media landscape in 2022, with around three billion active users.

 



 

What Is the Widely Viewed Content Report for Facebook?

You have several options to investigate the organic Facebook marketing material that performs best on this social media network, from examining your company’s organic Facebook marketing performance to looking at rival sites. However, Meta handles the job for you every quarter.

The Widely Viewed Content Report (WVCR) from Meta lists the most popular articles published over the preceding quarter. This report’s overarching goal is to be transparent and demonstrate to people how the social media network works.

The WVCR, however, provides a considerably more thorough analysis for marketers. The analysis examines the sites and domains that generate the most views and clicks and the most popular feed content.

To help advertisers use the platform more effectively, the research also provides best practices and insights into the Facebook algorithm. The WVCR has a few restrictions but is still a crucial guide for Facebook advertisers. First, since the study solely addresses organic content, it won’t help you with your paid content strategy.

And last, the WVCR concentrates on feed content. It does not include Facebook stories, but it does encompass organic posts and clips. As you evaluate the suggestions below and consider establishing your criteria for articles and sponsored advertisements, keep these omissions in mind.

7 Ways to Improve Your Organic Facebook Marketing

7 Ways to Improve Your Organic Facebook Marketing

Organic Facebook Marketing, Organic Facebook Marketing, Organic Facebook Marketing, Organic Facebook Marketing

Want your organic Facebook marketing post to receive more natural reach, engagement, or clicks? Discover what’s currently effective on Facebook based on the WVC, and then apply the tips below to enhance your organic approach.

1. Publish Posts that are worth sharing

Publishing material that people want to share is, by far, the finest thing you can do to increase the outcomes of your organic Facebook marketing. One of the main sources of Facebook feed content is friends’ reshares. Only original posts from friends occupy more of users’ newsfeeds than friends’ reshares.

It’s easier said than done for many companies to produce content that people want to share. More than just a simple “Share if you agree” call to action (CTA) is needed to get your audience to share articles and videos to their feeds.

You might need to go elsewhere for inspiration if your material hasn’t garnered many shares or if you’re starting with a company promotion. Business Suite, for instance, can help you find your way. Open the Posts From Similar Businesses section on the Content page of your dashboard to gather inspiration.

2. Contribute to Facebook Groups

It’s simple to believe that producing excellent content for your page should be your main focus when developing a Facebook marketing plan for your business. The page content isn’t always the most effective way to connect with your audience.

Facebook group postings make up about 17% of the information in feeds, according to WVCR. Usually, group posts rank just in front of page posts and after posts and reshare from friends.

Look for groups you can join as your page because some only let individual members participate if you want to incorporate them into your organization’s organic Facebook marketing plan. Open Facebook and log into your company page to get started.

Then select a group that interests you and click the Join Group button. It’s a good idea to review the guidelines in a new group before posting anything. You must be especially careful when creating your postings if the community has guidelines about self-promotion.

Focus on igniting intriguing dialogues or imparting thought leadership rather than posting links or creating commercial material.

 



 

3. Use the Unconnected Distribution Algorithm to your advantage

Nearly two-thirds of the average Facebook feed is made up of content that has been published or shared by people in your immediate network, such as friends and groups. Over 15% of yet another sizable portion originates from Facebook’s disjointed distribution network.

In short, disconnected distribution allows your company to contact individuals who haven’t yet followed your company page. Similar to the example before, this information appears in the feed as suggested postings.

Users may either press to enter the menu and save the post or tap to read and follow the page immediately from the post. Users can like or comment on content from suggested accounts that show up in their feeds without following the page.

Your staff may contact people who responded in Business Suite and ask them to follow or like the page. By doing so, you may continue to develop an interested audience and produce material that they enjoy.

4. Restricting external links

You probably won’t find link shares at the top of the list when you analyze the content on your website that is doing the best. Facebook values link shares less highly than it does other content kinds, as you may already have suspected.

According to the analysis, external links were absent from more than 90% of the information in users’ feeds during this quarter. In other words, the bulk of information displayed in the feed consists of text, photos, or video but does not contain any links.

The few link postings that occasionally appear in the feed nearly invariably come from people the user knows or pages they follow. This implies that if your company adds links, just a small portion of your audience will see them. However, you can’t anticipate it to get much (or any) unrelated distribution.

Consider minimizing the number of external links you post, even if certain link postings may be important for your business. If you must provide a link, think about doing it in the comments rather than the caption.

5. Examine popular pages and competitors’ tactics

Examine popular pages and competitors' tactics

Examining Facebook’s top visited pages might be helpful. Competitive research may also inspire, particularly if the rival organization’s page consistently receives more engagement than your organization’s page or has built up a larger audience.

The benchmarking function in Business Suite allows you to compile a list of rival pages and monitor their content. Click the Add Businesses option and look for a Facebook page to compile a list of rivals.

Business Suite automatically contrasts your page with the competition based on published content and page likes. Click any pages in your personalized list to browse feeds and get content inspiration.

6. Split-Test Posts to Find What Works

You might not have a lot of information to help you make these judgments when you modify the content strategy for your page and try out various post kinds. However, you may experiment with various alternatives and figure out exactly what works for your audience using Business Suite’s A/B Testing tool.

Open the post composer in Business Suite and select the A/B Test icon to access this function. Then produce a maximum of four variations of the post. You may alter each post’s description, picture, or link to discover what resonates most with your audience.

The A/B test is operational for 30 minutes after publication. Based on impressions and interaction, Business Suite automatically selects the most effective version published to your page.

Keep in mind that the video is not yet supported by the A/B Testing tool. However, Meta seems to be evaluating an A/B tool for reel thumbnails, so Business Suite support for video tests may soon increase.

 



 

7. Avoid Problematic Content

You now have several suggestions for how to enhance your organic Facebook marketing. But it’s as crucial to understanding what to avoid doing when you produce and distribute organic content.

After all, Meta deprioritizes material that doesn’t adhere to the criteria set by the platform’s user community. Because of this, it is more likely that fewer followers will view your material and that Meta will not promote it to new followers of your page.

Avoid posting articles that:

    • Feature derivative works of work
    • Feature graphic or violent material
    • Encourage the usage of regulated items, especially in sales-focused content.
    • Publish inflated health claims
    • Encourage misleading business strategies
    • Include information that fact-checkers from other sources can refute.

Content that falls under categories that users frequently conceal or report may also be deprioritized by meta. In addition to avoiding clickbait and low-quality landing pages, avoid publishing engagement bait and ensure that any giveaways or competitions you post adhere to Meta rules.

Conclusion

Facebook prioritized media like video and reels in 2023, according to advertisers, and added more suggested content to the feed. Use the advice above to make up the ground lost, engage your audience, and get closer to your goals if this has caused your organic Facebook marketing performance to suffer.

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