You’ve set up a Facebook page for your business. That’s great!
But what’s next? How can you Promote your Facebook Business Page and encourage your followers to interact with you? Like most business owners, you’re searching for ways to raise your company’s visibility and recognition in your community.
Facebook is a powerful tool for spreading the news about your company. However, much like a tree falling in an empty forest, the number of people visiting your Facebook business page is only as good as the number of people who see it. So, how can you increase the number of individuals who visit your page?
We understand how tough it can be to get your Facebook page discovered, gain page likes, and enhance the organic reach of your posts on Facebook. Here are some free strategies for Promoting your Facebook Business Page to broaden your reach and attract more clients.
Top 7 Ways to Promote Facebook Business Page
1. Use the network you already have
If someone has previously signed up for your email list, they will almost certainly want to interact with you on Facebook. Please email your whole contact list introducing your new page and urging them to like and follow you on Facebook.
You could also include social media links in your email footer to inform subscribers about your active social media platforms.
2. Add a follow button on your website
Add a follow button to your website or blog to make it simple for people to follow your page. A Facebook follow button is a widget that you may place on your website to connect visitors to your Facebook Page.
Social media symbols are incorporated directly into websites produced using Constant Contact’s builder. Still, depending on the website tool you’re using, you may need to fiddle about finding the ideal method to highlight your social media on your website.
3. Offer promotions and Facebook contests
Another strategy to Promote Facebook Business Page is to provide something that customers desire, such as a coupon, a Facebook contest, or a giveaway. The more appealing the incentive or bargain, the more “shares” and “likes” it will receive.
- Offering consumer discounts for “shares” and “likes” as part of promotional offers and Facebook contests.
- Holding a name drawing for your company’s products or services – keep track of new followers and choose a winner.
- Host an event (and make it a Facebook event) that your followers will want to share and invite their friends to — publicize a new product, a cooking demonstration, or a food tasting event – To accommodate social separation, these might be virtual right now.
4. Provide interesting and helpful content on Facebook
The purpose of social media pages is to be sociable. You’re not going to earn a million dollars selling stuff on Facebook – it’s all about interacting with your audience, not selling. Connecting your audience with entertaining, useful, relevant, and helpful material is the most significant way to Promote Facebook Business Page.
On Facebook, you may post the following types of content:
- Up-to-date tips and tricks: Seasonal industry information and decorating ideas or photographs for the impending holidays.
- Industry and business news and events: Provide updates on forthcoming industry and business events.
- Interviews: Film an interview with a consumer or a key figure in your field and put it online.
- Behind the scenes: Display behind-the-scenes footage or photos from your company or events.
Your material will be more likely recognized and shared if it is of higher quality. Your company page gets promoted for free when your fans share your content on Facebook. Check out Social Post Ideas to Engage Your Audience for additional posting ideas.
5. Share customer feedback
Customers are the lifeblood of your business; consequently, share what they’re thinking with others. Use customer feedback to engage other customers or to start a dialogue. Customers may be tagged in their comments to increase the visibility of the Facebook post. Get some consumer feedback if you don’t already have some.
Small companies rely heavily on customer feedback. Remember to include user-generated content! Encourage your clients to write about your company on Facebook and identify your location so their friends may see it.
6. Interact with other businesses and influencers
Extending your network is another approach to marketing your Facebook business page. By liking and connecting with the Facebook pages of other businesses or leaders in your industry/niche, you may expand your network on Facebook.
For cross-promotional marketing, include links to other businesses or influencers in your postings. Other firms or influencers will be more inclined to link to or share your updates if you link to or share theirs.
7. Engage with individuals
Interacting and increasing interaction with individuals who follow you or comment on your posts is a terrific strategy to obtain more likes and followers on your business’s Facebook page. If someone leaves a remark on your post, thank them and then ask them about it. On the News Feeds of people who follow your page and the person’s Facebook News Feed, Facebook’s algorithm displays your interactions with individual users.
Here are some suggestions on how to interact with Facebook users:
- Respond to every comment left on your page: This is an easy method to communicate with followers and show them (and everyone else who visits your page) that you’re active on Facebook.
- Include information on staff to provide a behind-the-scenes look: Request that workers tag themselves in your photo and urge them to share it.
- Make use of Facebook’s polling feature: Encourage people to participate in your poll by asking them to answer a question – it may be comical or severe, as long as it fosters interaction!
