Search engine optimization (SEO) is much important for all website developers and marketers. When you properly plan out and fully optimize your web pages, including your all blog posts, you are actually putting effort into positively making your website more accessible and visible to people who are using search engines that can Google in order to find your blog or services. But you have to be pretty sure that your blog or website really content need any help that will make your business organically rank high on search engines.
In this article, you will be able to learn about how important SEO is and ways to improve the search engine optimization (SEO) of your website or blog. Read full and start improving your website SEO like a professional.
What actually SEO is & how important it is for your website?
SEO mainly stands for “search engine optimization.” This is a process of boosting your website traffic through proper search engine results. SEO enables your website and blog to successfully become much more discoverable. When all the potential customers positively search terms related to your blog post or brand, they will get a better chance of easily discovering your website and will become a customer.
For example, just imagine that you are running a Digital Marketing Agency. You can easily offer Digital Services and various digital marketing tips on your website. You can also prepare a unique and quality article. With best SEO practices, a person searching about any keyword like “digital marketing agency, digital services, how to learn digital marketing, etc.,” might have a greater and better chance of easily finding that article, and therefore, your brand will rank on top pages because you have worked on SEO as well. That’s the true power of SEO and everyone should learn and practice this to see great results.
Follow these ways to positively improve the Search engine optimization (SEO) of your website and get maximum benefits out of it.
1. Publish relevant & unique content:
Quality, authoritative unique content is the topmost driver of your website search engine rankings and there is no replacement for great content. This is much true that in doing SEO marketing you need to focus on creating and publishing relevant and authoritative content.
Quality content generated specifically for your main intended user boost site traffic, and positively improves your site’s authority and relevance. Work on your website content and article/blog writing skills and represent yourself as an authority on the specific topic that you are writing about.
2. Keywords
Make sure to properly identify and target a specific keyword or keyword phrase for every single authoritative content page on your target website. Think about how your audience possibly searches for that specific page with any search terms like:
- What actually biomedical engineering is?
- Apply for an online master’s in medical management
- Tips for photographing northern lights
- How to apply for UK scholarships?
- When is the application deadline?
- What is the difference between technology and invention?
You can use a one-word keyword or a long-tail keyword. It all depends on when you search for keywords and found that which one will suit you more. You can use various tools for searching best keywords. The most promising keyword search tool is Ahrefs & Google keyword planner.
3. Placing the right keyword in the right position.
Once you are done researching and selecting the target keyword (it can be a long-tail or short-tail keyword) for your website, consider these things and make the right placement of the target keyword in order to improve the Search engine optimization (SEO) of your website.
- Make sure to use the target keyword in the main heading.
- Make sure to use the right keyword in the website or blog’s URL.
- Use the keyword at the beginning of the content.
- Spread the keyword in the entire blog evenly.
- Use keywords in sub-headings.
- Use appropriate tags.
- Use it in the Meta description.
- Don’t overuse keywords as it will be counted as “Keyword stuffing” which is against SEO.
These things have the potential to positively improve your search engine ranking. Be very natural and user-friendly, though. Using the right keyword in the right way can help you to add magic to your website’s performance and visibility as you are bound and working as per SEO criteria which get acknowledged by Google.
4. Use proper links
Link building, internal links, and external links play an important part in improving search engine optimization of your website as well as your blog. Linking is a kind of developing and maintaining a good relationship with other authoritative and well-admired websites by a search engine. If you use relevant outbound or inbound links Google and other search engines will count it as a plus point and help to rank your website in a better position.
5. Add attractive visuals
Various Search engines including Google admire visuals for target keywords. Images and videos are considered the most common visual elements that mainly appear on all search engine results pages.
In order to positively achieve the best position in a video snippet or on an image pack, you will be required to properly design very attractive and creative graphics. Make sure to properly use all original photos and videos, and positively add relevant descriptive alt text to every single visual element that you have added in your blog post.
Using the right Alt text is much important as it is a major factor that positively determines whether or not your added video or image should appear in the SERP and how amazing it will appear. Alt text is also much important for all screen readers so that visually impaired them have a better experience reading content on your blog site.
6. Use proper alt texts in images:
Just putting the right image is not the end of a task. You have to ensure that whatever image you are using must have proper and relevant alt text. You have to add alt text for all images and these alt texts should represent your target keyword.
Using proper alternative text descriptions allows search engines to properly locate your blog page, which is a bit crucial, especially for all those who just use text-only browsers or use just screen readers.
7. Add User-friendly URL
This is another important step in improving your website SEO. Making the right URL is very important as it has the ability to enhance site visibility and help search engines easily rank that page or site. Learn the best ways to make and add user-friendly URLs.
The URL structure of your content and website’s blog page (these both are a bit different from the specific URLs of your posts) should be very easy and user-friendly for all your website visitors in order to quickly understand the entire structure of your blog and website that they are just going to see. Search engines admire and favor web page URLs that make it much easier for them and website traffic to easily understand the unique content on the page.
